1~Three months before the release: Share a few key excerpts that will grab reader’s curiosity. Ask your beta readers to spread the word about how much they loved the storyline. If you don’t have beta readers, find some. They are an important part of your release process. Ask Facebook book groups, bloggers and friends to share the excerpts to promote a buzz.
2~One month before the release: post the cover image along with the release date. Create a short blurb that will catch people’s attention. Send out Advanced Review Copies (ARCs) of your book to your author friends in exchange for a written review for you to include in your book (cover, inside, Amazon page, etc). Again ask Facebook book groups, bloggers and friends, if they will share the cover image on their pages, announcing the release day. Announce a “BUY IT ON THIS DAY!” and create a raffle to win an Amazon gift card. To enter ask people when they buy your new release to send you a copy of the receipt.
3~Create an event page where you can share all of the great things about your new release. This is the perfect place for all the promoting without spamming because people are expecting to land here just for your book release. Look around at what others are doing to get an idea of how to create an appealing event page. If you are able, have a couple of give a ways, or ask some of your author friends if they would like to be a part of the event. Most of them would love too.
4~ Create a Twitter hashtag specifically for your new release. In the month prior to the release, use this hashtag and request that others do too when referring to your new book. These hashtags can highlight the elements of your book marketing campaign to the Twitterverse. Don’t know what a hashtag is?
From About.com: Specific Twitter hashtags for writers and publishing professionals can connect you with like-minded authors and fans, and help you grow your list of followers. For those who are new to the Twittersphere, read this overview of why you should Twitter and some specifics on how to make tweet, tweet conversation with retweets, replies, mentions, etc..
General Promotional Hashtags These hashtags can highlight the elements of your book marketing campaign to the Twitterverse.
#free or freebie
Hashtags for “Indies” Self-published “indie” authors have an especially rich on world Twitter. As many publish on e-book only, tweeting and linking is an organic way for them to drum up reader interest in their books and connect with other DIY writers.
#indieauthor or #indiepub
Authors use these to define themselves as self-published.
The following hashtags help alert potential readers as to the e-book formats on which the work is available
#ebook #kindle #sony #nook #pubit (PubIt is Barnes & Noble's ebook publishing platform)
#kobo #ipad #new #special #free or freebie
5~Every week during this month release something new about your book but don’t go overboard, and please, no spamming. I know we all get crazed at this time but you don’t want to turn people off before they get the chance to open the cover. Try this: first week the book cover and your great blurb. The second week, a couple of ‘pull them in’ quotes from the book. The third week, those reviews from one of the ARCs you should have sent out. The fourth week, announce the release date and the rafflecopter and a nice snip of the book for people to read and get excited about.
Above all, have fun with it and Congratulations! You did It!